Company Type
Manufacturer
Location
Orlando, Florida
Job Description
• Plans and directs all of the organization’s US and worldwide marketing and sales efforts, offices and representative organizations personally or through subordinate supervisors to achieve planned Company business levels.
• Develops and implements strategic marketing plans to achieve Company and Corporate sales objectives for products and services.
• Researches, analyzes and monitors financial, technological and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
• Develops and manages marketing operating budget.
• Plans and oversees advertising, trade shows and promotion activities including print, online, electronic media and direct mail.
• Evaluates and recommends distribution channel development programs.
• Serves as liaison with outside agencies on ongoing promotional campaigns.
• Oversees development and production of promotional and collateral materials.
• Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
• Achieves planned market share in relation to preset standards and industry and economic trends.
• Ensures effective control of marketing results and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
• Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
• Monitors competitive products and marketing activities.
• Oversees development and maintenance of customer database.
• Establishes and maintains relationships with customers and key strategic partners.
• Conducts marketing surveys on current and new product concepts and provides feedback for future product development.
• Guides preparation of marketing activity reports and presents to executive management.
• Alerts Company to potential favorable business acquisitions.
• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials and events.
Job Skills
• Extensive successful experience in US and international sales and marketing. Military sales a plus. Marketing or technical degree helpful.
• Able to develop long and short-term strategies as programs evolve to maintain market dominance.
• Microsoft Word, PowerPoint and Excel necessary.
• Good presentation, organizational and management skills a must. Able to travel up to 30-40% of the time if needed.
• Knowledge of international contractual and financial norms an asset.
• Technical understanding of broadband and satellite communications desirable.
Job ID: 6731
